Marketing strategist & writer · Hyderabad
I'm a
I help brands understand their customers, plan how to reach them, and write the words that do it.
Currently Content & Marketing at Elfina Health
About
I start with research. I've interviewed 100+ customers and retailers, and I use what I learn to plan campaigns and write content. I've done this for fashion, FMCG, pharma, mental health, food and technology brands.
Experience
Over four years in marketing, at consulting firms and in-house at brands.
I write LinkedIn articles, a Substack newsletter and Instagram posts for a platform that matches people with therapists.
Led 5+ brand projects in FMCG, retail and services. I interviewed 100+ customers and retailers and turned what we learned into launch and growth plans. Won the Consumer Champion Award.
Set up automated email, WhatsApp, SMS and app campaigns, timed around festivals and occasions, to bring customers back.
Ran targeted digital campaigns to bring in business leads, with a 10% conversion rate.
Ran social media for several clients, grew website traffic from search and made content 30% faster to produce.
Selected brands
LinkedIn articles, a Substack newsletter and Instagram posts for a platform that matches people with therapists.
Email and WhatsApp campaigns timed to festivals and occasions.
Wedding-season content in Telugu, Hindi and English.
A go-to-market plan and a Women's Day reel for an industrial doors brand.
A go-to-market strategy for a chemical-free sunflower oil.
Social posts built on famous dialogues and trends that fans love.
Post ideas and captions for an Italian gelato shop in Hyderabad.
Writing portfolio
Newsletters, articles, website copy, emails and WhatsApp messages. Filter by industry and click any piece to read it.
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Toolkit
Recognition
Education
Let's talk
I'm open to roles in brand strategy, content, writing, growth and lifecycle marketing.